Cookie Policy

What Are Cookies?

Cookies are small data files that websites you visit place on your device. Their primary function is to enhance your experience by recalling your choices across pages and sessions — language preference, login state, age-gate acknowledgement, cookie consent selections. Meridello uses cookies strictly for platform functionality and anonymous usage analytics; we do not sell or trade cookie data to third parties.

Beyond standard cookies, our platform may also employ comparable tracking technologies such as web beacons, pixel tags, and browser local storage. The data gathered through these mechanisms is governed by this policy alongside the cookies themselves.

Types of Cookies Employed on Our Website

Our digital platform deploys several distinct categories of cookies:

• Strictly Necessary Cookies: indispensable for fundamental operation — age gate state, cookie consent choice, session continuity, and secure access. These cannot be disabled without breaking core functionality, and are exempt from the opt-in consent requirement under most privacy regulations.
• Functionality Cookies: recall your selections such as language or region so the site remembers your preferences across visits. Enabled when you opt in.
• Performance Cookies: gather anonymous, aggregated data on how the platform is used (page load times, which games are opened, which features see the most interaction). Helps us refine the experience and identify bugs. Enabled when you opt in.
• Targeting and Marketing Cookies: present relevant advertising on external platforms and gauge the effectiveness of our own marketing campaigns. Meridello does not serve on-platform ads, but advertising cookies set by external properties linking to this site fall under this category. Enabled when you opt in.
• Social Networking Cookies: facilitate content sharing and interaction with embedded social-media widgets when present. Enabled when you opt in.

How We Use Cookies

At Meridello, cookies are integral to achieving several key objectives:

• Optimise user interaction: retain preferences for a tailored interface without forcing repeat selections.
• Assess site engagement: use anonymous analytics to guide content refinement and platform improvements.
• Present relevant advertisements: customise ad delivery on external platforms based on aggregated interest patterns.
• Enable social-media connectivity: facilitate community involvement through integrated sharing mechanisms.

By continuing to use our website after you have seen the cookie consent banner, you signify your agreement with these practices for the categories you have consented to. You can deactivate cookies via your browser or our management portal, though doing so may impact certain functionalities.

Consent and Rights Concerning Cookies

Prior to the deployment of any non-essential cookies, we secure your explicit permission via the informative banner presented on your first visit. You are afforded the following rights:

• Revoke approval: withdraw permission at any time using the Cookie Preferences link in the footer. Previous consent is honoured for past collection but no further data will be collected for revoked categories.
• Request data access: obtain a copy of the personal information we hold that was gathered through cookies. Email privacy@meridello.com.
• Demand data erasure: request removal of cookie-derived data, subject to legal and contractual retention constraints.
• Control settings: administer cookie configurations via our Cookie Preferences modal or your browser's built-in cookie-control interface.

Data Retention Period

Session cookies are purged automatically upon browser closure. Persistent cookies remain for a period of days or months depending on the specific cookie — functional preferences typically persist for 12 months, analytics data for 24 months at most, marketing data for whatever period the external service retains it (typically 30-90 days). We retain cookie-derived data only for the period essential to achieve the objectives specified in this policy; expired data is purged automatically.

Data Security and Protection

We implement stringent technical protocols including end-to-end TLS encryption, access controls on internal systems, and periodic security reviews to prevent unauthorised access to cookie-derived data. While we exert considerable effort to safeguard this information, we advise operators and users alike to take personal responsibility for device security — keeping devices patched, using reputable browsers, and treating shared devices with appropriate caution.

Use of Third-Party Cookies

External entities may deploy cookies when their services are integrated into Meridello or when you navigate to our platform from an external link. Their respective privacy and cookie policies govern the operation of these cookies. We verify that integrated services adhere to reasonable data-protection benchmarks, but we do not assume responsibility for third-party cookie practices. Notable third-party processors whose cookies may be present include Cloudflare (edge performance, DDoS protection) and, if analytics are enabled, your chosen analytics provider.

Policy Updates and Amendments

This policy is dynamic and may be revised in response to operational, regulatory, or technical changes. Material modifications become effective immediately upon publication on this page; the "Last updated" date at the top reflects the most recent revision. Your ongoing engagement with Meridello following a revision constitutes acceptance of the updated conditions. For substantive changes, we will present a refreshed consent banner so you can review and re-acknowledge the new policy.

Compliance with Advertising Guidelines

Meridello operates in strict adherence to Google Ads advertising guidelines for social-gaming platforms, provincial and federal advertising standards where applicable, and industry best practices. Information gathered through cookies for advertising purposes is consolidated and anonymised wherever feasible to safeguard individual identities; we do not build individual advertising profiles, do not participate in real-time ad bidding with our own data, and do not sell cookie-derived data to data brokers.

Legal Disclaimer

We handle personal information in accordance with the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy statutes. Under PIPEDA, you have the right to access, correct, or request deletion of your personal data, and to lodge a complaint with the Office of the Privacy Commissioner of Canada (priv.gc.ca).

Meridello Ltd. disclaims liability for inaccuracies inherited from third-party services whose cookies are governed by their own policies. Your engagement with Meridello is governed by our Terms of Use and Privacy Policy, which together describe the complete framework for data processing on this platform. If you have concerns about cookie practices that this page does not resolve, contact our privacy team at privacy@meridello.com.

Final Considerations

Thank you for choosing Meridello. We are committed to delivering a fluid, captivating, and secure social gaming experience where your privacy and control over your data stand as foremost concerns. Questions about this policy, or requests under it, should be directed to privacy@meridello.com; general inquiries about the platform go to hello@meridello.com. You must be 19+ to use this site.